“After five years in business, I knew something had to change. By spring 2025, business was slow, I was burnt out, and struggling with depression—something I’ve battled my whole life and rarely reveal. On my 40th birthday, I gave myself a big, scary, expensive present: committing to this rebrand with Lola VonRoda of Iconic Details. It turned out to be exactly what I needed.

Lola and Angelica Hidalgo delivered the ‘sexy part’—a refreshed visual identity with a refined logo, typography, richer color palette, and a site that finally feels like me. But what mattered most was the deep work, discovery, and clarity I’ve been wishing for. For the first time, I feel clear—and excited—about how to talk about what I do. It finally feels authentic, not like I’m bragging. Lola captured the essence of my work so well, and the ‘Growth Trifecta’ language she gave me has already changed everything. It’s helped me articulate my value more confidently, my social media has been busier, and someone even booked a meeting straight from the website after a casual conversation.

I’ve always felt like a square peg in a round hole, but through this process, I finally have language and a brand that reflects how I connect marketing, ticketing, and audience experience through a behavioral-science lens. The elevated look, feel, and messaging on my new site feel client-first, practical, and completely authentic.

I wish I’d met Lola years ago, but I also know I wouldn’t have been ready for her until exactly April 9, 2025. I’m honored by the care, thought, and belief she and her team put into me and my potential. That means everything.”"

— Nicole Wetzell, Founder, NEW Marketing Solutions