Frequently Asked Questions

Everything you want to know!

  • ✨ Branding = Identity. Who you are, what you do, and how you’re perceived.
    ✨ Marketing = Communication. How you share your message with the world.

    Branding is the magnet. Marketing is what spreads the word. Both matter—but without branding, marketing has nothing to stand on.

  • My “strategy” I call it my “70/30 Rule”

    🔹 70% of your brand should represent your ultimate vision.
    That big, bold, world-changing dream—the one that won’t let you go.

    🔹 30% of your brand should reflect the modality you choose to execute it.
    Because how you do it may evolve—but your essence should stay timeless.

    Example: My 70%? Helping people uncover an identity that can never be stripped, fired, or diluted—only refined. My 30%? Branding.

    Too much branding specificity locks you in. I create brands that evolve with you.

  • I see two branding approaches:

    ✨ Applied Branding: Templates, personality tests, generic aesthetics. Fast. Cheap. Forgettable.


    ✨ Identified Branding: Excavating the essence of you and infusing it into every detail. Deep. Timeless. Unmistakable.

    I only do Identified Branding—because brands should evolve with you, not box you in.

  • You’ve head the phrase “a picture is worth a thousand words.”

    The Discovery process is what highlights the 1,000 words (aka iconic details) we aim to capture in the visual elements of the brand.

    Inspired by this, we honor the creative process. Be it in the shower, while driving, or watching tv we get hits of inspiration, downloads and clarity for how to best express you, your business and brand.

    Often collaborating with other team members and specialists, we present all ideas to one another. We “test” each variation and idea, trying to bend and break them, until the last one standing is so clearly YOU, so clearly ICONIC, there is no question that we’ve found the one!

    We then design a presentation of our work to leave you crying out of happiness with what we’ve created for you.

    These calls are recorded, shared with you and like taking a baby’s foot prints, welcome your brand into the world!

  • If you’re here!

    If you’ve meet Lola!

    You’re ready!

  • It depends on where you are!

    Are you launching, rebranding, or expanding?

    The more collaboration and discernment you bring, the faster we move.

    That said, iconic brands aren’t rushed—they’re channeled and created with purpose and not pressure.

    Generally speaking 60-90 Days.

  • ✔️ I don’t do basic. If you want generic, go to Fiverr.
    ✔️ I don’t do BS. I’m not here to sugarcoat or nod along to bad ideas.
    ✔️ I see what you can’t. You can’t see your own eyebrows. You can’t see what makes you iconic. That’s my job.
    ✔️ I save you from hiring the wrong people. How many times have you wasted money fixing bad creative work?
    ✔️ I only do great work. Your success builds my portfolio. You think I’d let you walk out of here anything less than iconic?

    Former clients say I should add “comprehensive” and “done-for-you” because I think of everything. I’ll take that.

  • Look… I could list out all the benefits you get from working with us like inspired confidence and clarity, better conversion, better clients, amplifying your business, currating a better customer experience, the ability to charge higher price points, enhanced credibility and professionalism…

    Really… it’s an intangible feeling of total alignment, assets that support you being your most iconic you, and a creative partnership that feels like the ultimate comfort blanked to any lonely leader. *If you know you know!

    We’re providing more than logo’s, business cards and websites… we’re becoming an extension of you, your vision, and your efforts.

    Define the ROI of that!?

  • It all depends on the scope of your project. Every brand is unique, and so is the work required to bring it to life.

    💳 Hourly Rate: $250-$125


    💳 Project Range: $5K – $15K - $50K+ (depending on scope, depth, and deliverables)

    Not to worry we will assess your wishlist, project scope and work out a budget and payment plan that honors you best.

  • Yes!

    💳 Standard Payment Structure: 50% upfront, 50% upon completion.
    💳 Need a different structure? Let’s chat. Flexibility is available on a case-by-case basis.

    Iconic branding is an investment, not an expense. And we’re committed to meeting you where you are at.