Design

LIFE BY

Welcome!

Come, sit!
Have an Espresso Martini
with me.

I’m here to listen, witness, and help you amplify the details that make you iconic.

Lola VonRoda

FOUNDER & CEO

Something feels “off”...

You’ve evolved.

Your brand, style, and space haven’t caught up.

What if I told you a “refresh” could feel luxurious and not overwhelming?

A lifestyle choice that’s conscious, intentional, and symbolic.

You don’t have a
“marketing problem.”

When something feels “off” it’s an identity problem not a messaging problem.

Your brand, your presence, and your environment are all expressions of core essence.
When one is out of sync, everything feels off.

Hi, I’m Lola

Are you working by default or by design?

I partner with founders who feel like something is just “off.”

I align their brand, style, and environment so every detail reflects their iconic authority.

Can you relate?

Let's Book A Call and Chat!

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan

Iconic Details = Identity + Design

We’re here for more than just beautiful design and aesthetics.

We’re here to amplify your iconic essence, help you express your authority, and support you living life by design.

We don’t settle around here. We show up, we speak up, and we stand out!

The founders and iconic authorities we work with are looking for something more!

They’re looking for someone who:

✨ Understands them

✨ See’s their ultimate potential

✨ and can bring their vision to life

That’s Us!

The iD Trifecta

When your brand, your presence, and your environment are aligned, nothing feels off.

IDENTITY | Brand

Amplify Your Iconic Authority

Branding is something to BE, not something to do. Let’s ensure you’re showing up consistently, cohesively, and with intention across every touchpoint of your business.

Explore Branding

IMAGE | Style

Dress Like Your Life Depends On It

Your image tells who you are before you ever have the opportunity to introduce yourself. How you present yourself shapes how you’re perceived, how your remembered, and the opportunities you attract.

Coming Soon

INTERIORS | Decor

Design Your Space + Define Your State

Your environment influences your energy, your focus, and your day-to-day experience. When your space reflects your identity, it becomes your sanctuary.

Explore Interiors