THE iD EXPERIENCE

Your Journey to Iconic

Our signature process is designed to capture your essence and translate it into a timeless identity.

Let’s get started!

While others rely on personality tests, archetypes, and templates…


We witness and listen

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan

The Journey

Customized and personalized just for you.

Read how each phase of the process will help to support you from intention to integration.

Basically, without any pain or suffering, if we were to put you into a blender and juice you… what would come out!?

✨ An afternoon tea or tequila?

✨ A smooth espresso or dirty martini?

Whatever your essence might be… we extract that and infuse it into every details of your life and work ~ flavoring it to perfection.

This is luxury branding that embodies your iconic essence.

Cheers!

PHASE 1

DISCOVERY

We uncover the essence: your story, your vision, your differentiation. This becomes the blueprint.

We distill clarity into values, vision, and mission statements that calibrate your brand and become your true north.

STRATEGY

PHASE 2

We embody your iconic identity into a refined visual system (logo, color palette, fonts, etc) to create symbolic intention and strategic details.

DESIGN

PHASE 3

PHASE 4

Your digital home: designed with luxury, functionality, and a seamless client journey.

WEBSITE

PHASE 5

ASSET ENHANCEMENT

Every touchpoint refined: presentations, social presence, collateral, consistent and iconic.

PHASE 6

SUPPORT

Concierge-level guidance as you launch, ensuring adoption with confidence and ease.

Persona Perspective

PERSONIFIED BRANDING

Every Muse we work with has an inner voice, an iconic essence, and a persona that already knows what’s next. We help give her form—and a visual language to express herself throughout the business and brand.

  • We define your iconic persona—your most potent, aligned self.

  • We find your symbolism, style vocabulary, and visual story.

  • We design brand expressions that reflect your energy and essence.

  • We translate your truth into words, images, colors, and experiences.

  • We help you remember who you are—and reflect it to the world.

What would your persona do?

Whether you’re just getting started or enhancing something that already exists, we meet you where you’re at and elevate you into what’s next.

We don’t have “clients,” we have:

Muses

Our muses are established business owners and iconic authorities who want more than “branding.” They’ve built something meaningful, profitable, and unique, and now they’re ready to refresh, enhance and expand into their next level of success.

✨ They want the best, appreciate the finer things, and see our work together as a true investment.

✨ They seek a customized, tailored, and luxurious service experience.

✨ They’re opinionated, discerning, and collaborative partners in the process.


✨ They’re ready for a brand that feels conscious, intentional and symbolic. Like an elixir of their authentic essence.

Visionaries

Our visionaries are inspired entrepreneurs stepping into new ideas with intention and depth. They’re understand image matters, that there’s profit in the details, and they want to feel iconic from day one.

✨ They want clarity and direction, and see our work together as getting it right the first time.


✨ They seek hands-on creative direction, symbolic intention, and strategic design.

✨ They’re enthusiastic, open, and collaborative partners in the process.


✨ They’re eager to put themselves out there, bring their vision to life, and have a brand that guides the way to their version of success.

Different seasons, Same iconic essence.

We’re here for both.