Identity BEFORE Branding

Review and reinforce the foundation of your business and brand.

In this phase, we dive deep into the essence of your business—your story, your evolution, and your unique approach. We explore the experiences that have shaped you, the clarity you’ve earned, and the next version of you that's ready to emerge.

You’ll reconnect with the original spark that inspired you to begin—
and uncover the truth of who you are now.

Together, we explore:
✨ The story behind your brand—and the deeper calling beneath it
✨ What sets you apart in a saturated market (your iconic DNA)
✨ The people you serve—and the experience you want to create for them
✨ The full arc of your client journey, from first impression to lasting impact
✨ The vision you’re growing into—and the identity that will carry you there

With the foundation laid, you’ll meet your Iconic Persona—
a symbolic embodiment of your future self and truest essence.
She becomes your compass, your anchor, and the lens through which we build everything that follows.

Reflect and refine your values, vision, and mission.

A brand without strategy is just decoration.

Using everything uncovered in Discovery, we begin shaping the verbal core of your brand—your values, vision, and mission. These aren’t trendy taglines or borrowed phrases. They’re your truths. Your guiding principles.

We identify the energetic threads that keep surfacing—those deep, resonant themes that feel like the pulse of your business. The ones that make you say, yes, that’s it.

Together, we declare:
✨ Clear, potent value statements—your ultimate battle cry, your “We are committed to…”
✨ A vision that reflects where you're going
✨ A mission that anchors how you show up and why

This is where your brand gets its voice.
The identity becomes unmistakable. And everything that follows? It aligns.

Intentionally curate a brand identity that reflects your evolution and growth.

This is where strategy becomes visible. Where essence takes form.

In the DESIGN phase, we translate everything we’ve uncovered into a cohesive, intentional visual identity. Your brand begins to speak—through color, typography, symbolism, and style.

Together with a hand-selected dream team of design experts and specialists, we craft the creative building blocks you’ll use to express your brand with clarity and confidence—from your logo and website to every fine detail that follows.

This is the part where you start to see yourself—and feel the shift.

We’ll walk you through a full brand presentation that captures every element we’ve designed.
Our hope? That you’re speechless. Or in tears. (Ideally both.)

Every vision deserves the right hands to bring it to life.

In the SUPPORT phase, I carefully curate a team of creative experts to match the unique needs of you and your brand. No pre-set roster—this is bespoke collaboration built around your budget, timeline, aesthetic, and goals.

From graphic designers to developers, copywriters to videographers, I tap into a trusted network of seasoned specialists—people I know, trust, and who are eager to co-create with us.

This is where it all comes to life—with excellence and ease.

We honor the full creative process, embracing messy first drafts (yes, even the “shitty” ones), because we never settle for good. We work until we hit great. Until the final design feels so right, you’d consider getting it tattooed.

Because that’s how iconic it should be.

Infuse and use what we create to enhance and elevate every detail of your life and work.

This is where the branding process becomes a lifestyle.
Where your brand stops being something you apply—and starts being something you embody.

Often retained as a Creative Director & Brand Manager, I guide you through infusing your brand into every part of your world—your business, your messaging, your environment, your presence.

Together, we ensure every touchpoint, every collaborator, every post, and every product feels on-brand, aligned, and unmistakably you.

This isn’t about rigid rules or dos and don’ts.
It’s more like training wheels—support (temporary or long-term) that keeps you moving forward with consistency, cohesion, and charisma.

Whether I’m supporting your team, overseeing external vendors, or just a phone call away—we’ll make sure the brand we built together continues to live, breathe, and evolve right alongside you.

Because no one should have to take a brand baby home alone.