
A Human-Centered Brand for Purpose-Driven Growth.
BE GOOD PEOPLE | CHICAGO, IL
Be Good People (BGP) needed a brand identity as intentional as their work. One that could unify their CFO Advisory and Real Estate divisions while reflecting their value-driven purpose. Together, we humanized their brand to carry their strong identity and vision forward.
THEIR iD EXPERIENCE
The iD Experience
Discovery
Strategy
Design
Corporate Brand Guidelines
Website Creative Direction
Asset Refresh
Letterhead
Business cards
Social media banner + graphic templates
Company Signage
Pitchbooks
DREAM TEAM
Stephen Vosloo, Creative Director