A Human-Centered Brand for Purpose-Driven Growth.

BE GOOD PEOPLE | CHICAGO, IL

Be Good People (BGP) needed a brand identity as intentional as their work. One that could unify their CFO Advisory and Real Estate divisions while reflecting their value-driven purpose. Together, we humanized their brand to carry their strong identity and vision forward.

THEIR iD EXPERIENCE

  • The iD Experience

    • Discovery

    • Strategy

    • Design

    • Corporate Brand Guidelines

  • Website Creative Direction

  • Asset Refresh

    • Letterhead

    • Business cards

    • Social media banner + graphic templates

    • Company Signage

    • Pitchbooks

DREAM TEAM

Stephen Vosloo, Creative Director

When my company, BGP, started working with Lola, we were firm in who we were and what we stood for, but translating that into something cohesive that actually resonated, that's where we needed help. Lola came in and absolutely crushed it.

She has a unique talent for pulling out the company's essence and using your voice to transform companies into elevated, cohesive brands that truly reflect who the company is at their core.Lola didn't just clean up our messaging, she transformed it. She used our exact words and our vision and wove it into a cohesive brand story that delivered the right message.

Her delivery and design work is next level. The visual elements she created honestly blew us away. Everything she touches gets "Lola-fied" and suddenly it's polished, consistent, and looks elevated. Her deliverables felt intentional, unified, and unmistakably us - just the best version of us.
I recommend Lola 10 out of 10, every single time. She's the real deal.

- Mary Gibala | Founder & CEO BGP Real Estate

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