Designing for a Designer: The Casa Hidalgo Identity
CASA HIDALGO | AUSTRALIA
There is no greater honor than branding a fellow designer whose work is as strategic as it is soulful. Angelica Hidalgo brings a unique approach to her craft—blending her Chilean roots, a passion for fashion and e-commerce, and a deep desire to help business owners not just build a beautiful brand and website, but a business they genuinely enjoy running.
HER iD EXPERIENCE
The iD Experience
Discovery
Strategy
Design
Working with Lola completely changed my life. I came to her lost - I couldn’t quite name what felt off, and I didn’t know where to begin. Up until then, I was my business, which made it hard to know who I was versus who the business needed to be. Lola made me feel safe, listened deeply to my desires, thoughts, and passions, and then reflected back a version of me that felt true.
She helped me create my alter ego, Cherry - who’s transformed my personal life and given me a confident, creative persona to step into. Then she created Casa Hidalgo, rooted in my love for design and interiors - into a brand that finally feels like home. I feel aligned, clear, and ready to take on anything. I couldn’t have done this without her.
~ Angelica Hidalgo, Founder & Designer