Services

& CAPABILITIES

Let’s make your vision your reality!

ELEVATING BRANDS THROUGH: STRATEGY + DESIGN + DIRECTION

Services

STRATEGY

Great branding begins with strategy, not design. Excavating and establishing EVERY detail of an individual or company to understand what makes it unique, different, and of course iconic.

  • Brand Audits

  • Brand Discovery

  • Brand Strategy

  • Brand Positioning

  • Brand Voice

  • Brand Management

  • Brand Architecture (hierarchy, and relationship between business and brands)

  • Brand Concepting (curation of core identity that unifies brand)

  • Brand Narrative (core storyline of business and brand)

DESIGN

Brand design is dictated by the strategy and meant to be a visual representation of the individual or company. A symbolic, intentional, and curated embodiment.

  • Company and Brand Naming

  • Brand Identity or Visual Identity

  • Brand Guidelines & Brand Guide

  • Logo Design

  • Brand Materials

  • Website Design

DIRECTION

Taking brands from intention to integration through integration (infusing it) and implementation (using it).

  • Customer Experience / Customer Journey Mapping

  • Iconic Elements “Wow-Factors”

  • Launches

Click bottom right corner to flip through my capability guide

IS YOUR BRANDING GETTING YOU THE RESULTS YOU WANT?

Lola VonRoda Iconic Details

WAYS TO WORK TOGETHER

Every project, individual and company is unique. Each at different stages of the branding process: launching, rebranding, or expanding. Each with different challenges, desires, goals, budget, and timeline. Some have worked with someone before, while others are a blank slate.

Like the services I provide, I customize each proposal to honor you, your business and the project at hand.

There are three ways I structure our partnership:

  • For those who want access to my brain and creativity. The benefits are:

    • Hourly or Routine Check-ins: Annually, Quarterly, or Monthly

    • WhatsApp access and/or set meetings

    • Outside perspective, advice and brainstorming

    • Recommendations and resources

    • Now-Next-Later strategy planning

  • For projects with set deliverables and due dates. The benefits are:

    • Isolated focus on creation and delivery

    • Clear timeline (project start and end date)

    • Extension of existing team, support or subcontractors.

    • Set budget

  • For larger projects and ongoing support. The benefits are:

    • Ability to work on multiple projects

    • Regular progress reports

    • Integrated part of your team

    • On call consulting

    • Consistent rate that supports cash flow

Benefits

Lola VonRoda Iconic Details Benefits

  • Highlight your credibility.

  • Position yourself as a thought leader with iconic authority.

  • Differentiate your market positioning.

  • Give people something to talk about and gain more positive word of mouth referrals.

  • Intentionally curate your brand narrative and protect your reputation.

  • Enhance your marketing efforts and attract influencers.

  • Reinforce corporate sponsorships and partnerships.

  • Improve customer loyalty and retention, stop chasing and start attracting your ideal clientele.

  • Showcase the quality of your work, company and brand.

  • Ease in attracting talent.

  • Engage employees with team spirit and camaraderie.

  • Reinforced your identity and capture your iconic essence.

  • Recalibrate with intoxicating clarity and a clear directive.

  • Scale with inspired certainty, knowing what’s “on brand.”

  • Launch new initiatives with early buy in.

  • Increase conversion rates.

  • Creative efficiency and consistency.

  • Access next level success.

  • Increase your company’s valuation.

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

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  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan

The choice is yours!

ICONIC DETAILS

  • + Synergistic collaboration and partnership

  • + Wholistic support from intention to integration

  • + Fresh perspective, innovative ideas and strategies

  • + Curated dream team of experts and specialists

  • + Wrongs made right

  • + Investment with ROI

  • + Committed to your success.

Other Agencies

  • Generic and templated package offerings

  • Know-it-alls thinking they are brand strategists

  • Motivated by your budget and ad spend

  • Applied branding & templated results

  • Lengthy onboarding process

  • Distracted by day-to-day agency work

  • Focused on working with the “name brands”

GET STARTED

GET STARTED

Tell Me More!

  • Details of your project

  • Questions about services

  • Interest in working together

CONNECT ON INSTAGRAM

@Iconic.Details

I have been a social butterfly lately 🦋 From networking events to happy hours to bachelorette parties to coffee dates. I can honestly say connecting with people and having amazing conversations is what keeps me going. The food, cocktails, tea, cof
B L I S S It's been a wild few days: ✨️Working to name one biz ✨️Named another ✨️Designing the brand identity of 3 companies ✨️Working on a design project for another ✨️Synergistically collaborated with and welcomed a new team member (can't wait to
🥂I get some of my best ideas over cocktails! Last night, I caught up with @carrie_lubing for happy hour at @woodchicago. The food, drinks, and conversation were so good! I think we may have even discovered her business name 😉✨️ Let's just say A