What is a Persona?

It’s your…

“Alter Ego”

“Authentic Essence”

“Iconic Persona”

“Internal Self”

“The authentic self is the soul made visible”

~ Sarah Ban Breathnach


In times of transition and growth our soul will shed a layer.

When decisions, declarations, new perspective & clarity align… a new chapter will begin.


I know in every transition phase, I desperately wished someone would just show me the way.  Allow me to share with you my proven process for reinventing without the identity crisis.

How you ask?  By empowering you and standing by you as you illuminate your True Identity, or as I like to call it your “Iconic Persona.” Giving it a name, voice, permission & mediums to express itself in your everyday presence.  Imagine a lens of perspective to know what to do, when to do it and how to do it.

The soul of my work is to help others detach from their external, categorical & limiting identities. While my work is to create a visual statement and representation of who you are, the work goes much deeper than just surface level.


Answering questions like…

Who do you want to be in this next phase of your life?

What does his/her work/lifestyle look like?

How would she/he be handling your life right now?

becomes simple, comforting, validating and with ease.


If you know the person you want to be in this next phase of your journey, but you’re not sure how to embrace, embody and personify this “new you,” then, this is the session for you!

I have the following pledge for 2018

Persona Pledge: empowering others to identify their iconic persona, becoming a master of perception and create visual statements that illustrate the uniqueness of their companies experience and solutions.

Ready to discover your Iconic Persona?

  ~ Schedule your session today ~

Book Now



Take a 360* perspective assessment of your personal branding & style.

Evaluate your brand fundamentals: Identity, Image, Message and Marketing.

Score your brand techniques: Consistency, Cohesion & Charisma.

Assess your reflection & action.